Fractional CMO & Brand Partnership Strategist

Roshni
Cox

Senior marketing executive helping brands grow through partnerships, social commerce, and culturally resonant content.

Formerly ESPN · The Walt Disney Company · FanDuel Sports Network · DIRECTV — Available for fractional, retainer, and project-based engagements across Sports, Entertainment, Beauty, CPG, Tech, and Startup verticals.

Book a Consultation View My Work
$100M+
Revenue Generated
10+
Years Experience
50+
Global Brands
Roshni Cox
Career background
Brands I've partnered with
ESPN Disney FanDuel State Farm Apple Google Meta Beats by Dre Coca-Cola T-Mobile Moët Chandon Budweiser Chipotle The Home Depot Expedia VRBO PlayStation Xbox Acura Subway
About Roshni

Where strategy meets cultural fluency

I'm an integrated brand marketing leader with 10+ years of experience executing high-impact, multi-platform campaigns across sports, media, entertainment, and consumer brands.

At ESPN, I built and led one of the largest social monetization programs in media — driving $100M+ in annual branded content and social commerce revenue across TikTok, Instagram, YouTube, and Snapchat.

I've led full-funnel campaigns spanning paid social, streaming TV, digital, experiential, and influencer for global brands at Disney, ESPN, and FanDuel. I've also built commercial programs from the ground up at a venture-backed startup — scaling with limited resources and maximum creativity.

Today I work with agencies, brands, and founders as a fractional executive — bringing the firepower of a senior CMO without the full-time commitment.

Core Expertise
Brand Partnerships
Social Commerce
Media Partnerships
Influencer Strategy
Content Marketing
Go-To-Market Strategy
Revenue Generation
Creator Programs
Campaign Management
Team Leadership
Startup Scaling
Digital Strategy
How We Work Together

Flexible engagements
built around your needs

Whether you need strategic oversight, hands-on execution, or a short-term project sprint — there's a structure that fits.

⚡
Project Sprint
Focused, time-boxed engagements for specific needs — a campaign launch, a partnership pitch, a go-to-market plan, or a content strategy overhaul.
$7,500–$25K
Per project · 2–8 weeks · Defined scope
  • Campaign strategy & planning
  • Partnership pitch development
  • Go-to-market frameworks
  • Social & content audits
  • Brand positioning decks
Most Popular
🌟
Fractional CMO
Senior marketing leadership on a part-time basis. I embed with your team, own the strategy, and drive execution — without the full-time cost.
$12,000–$20K
Monthly retainer · 15–20 hrs/week · 3-month minimum
  • Full marketing strategy ownership
  • Team leadership & mentorship
  • Partnership & revenue development
  • Cross-functional stakeholder management
  • Weekly executive reporting
🎯
Advisory Retainer
Ongoing strategic guidance, senior perspective, and executive counsel. Ideal for founders and marketing leaders who need a trusted thought partner.
$3,500–$8K
Monthly · 4–8 hrs/month · Rolling engagement
  • Bi-weekly strategy sessions
  • Campaign & partnership reviews
  • Hiring & team structure guidance
  • Investor & board prep support
  • On-call Slack/email access

Hourly consulting also available for one-off needs · $250–$350/hr depending on scope

Discuss Your Project
My Approach

The RC Growth Framework

A proven five-stage methodology built from a decade of scaling brand programs at the world's most recognized sports and entertainment companies.

1
Diagnose
Deep audit of your brand, audience, competitive landscape, and current marketing performance.
2
Define
Clarify your positioning, target audience, key messages, and the commercial opportunity.
3
Design
Build the campaign, partnership, or content strategy — platform-native, culturally resonant, and commercially focused.
4
Deploy
Execute with precision across channels — paid, owned, earned, influencer, and experiential.
5
Drive
Measure, optimize, and scale what's working. Turn campaign learnings into a long-term growth engine.
🎯 Always Audience-First
Every strategy starts with a deep understanding of who you're talking to — their behaviors, platforms, cultural touchpoints, and what moves them to act.
🤝 Partnership-Led Growth
The best brands grow through relationships — with media partners, creators, and complementary brands. I build those ecosystems, not just campaigns.
📊 Revenue-Accountable
Marketing should drive measurable business outcomes. Every engagement I take on is tied to clear KPIs — revenue, reach, conversion, or retention.
Case Studies

Work that moved the needle

A selection of programs and campaigns that delivered measurable, significant impact — with the budgets and scale to match.

Program budgets managed
$5M–$15M
Creator & influencer programs, social commerce campaigns, platform launch activations
$15M–$40M
Multi-platform brand partnerships, full-season sponsorship integrations, experiential + digital campaigns
$40M–$100M+
Enterprise social monetization programs, national broadcast + digital integrated campaigns, multi-brand partnership ecosystems
Sports Media · Gen Z · Platform Launch
SportsCenter on Snapchat
ESPN — Defining a new category in sports social content
Featured Case Study
The Challenge

ESPN needed to reach Gen Z audiences who were spending 3x more time on Snapchat than cable sports — yet ESPN had no meaningful presence on the platform. Generic highlight repurposing wasn't going to work. Gen Z wanted platform-native, creator-driven content that felt authentic to their Snap experience.

The Approach

Built a social-first content ecosystem from scratch — partnering with Snap's creator network, securing exclusive athlete takeovers, and integrating UGC fan challenges. Created a proprietary "Snap Style Guide" to bridge ESPN's editorial standards with authentic Gen Z content culture. Managed full stakeholder alignment across ESPN editorial, Legal, Snap product, creator relations, and athlete management simultaneously.

Content Formats Built
Quick Hits (60-sec creator commentary) Athlete Takeovers Fan Prediction Challenges AR Lens Activations Behind-the-Scenes Access
Results
1.2M
Followers acquired in 6 months — one of ESPN's fastest-growing social launches ever
40M
Monthly unique Snap users reached, with 8-min avg. time spent per session
3x
Engagement rate vs. ESPN's other social channels in share rate and screenshot behavior
20
Major advertiser partnerships unlocked — opening new branded content revenue streams
🏆
The partnership became an industry case study within Snap — setting the standard for how premium sports brands operate on the platform and influencing partnership strategies across the industry.
Social Commerce · Revenue
$100M+ Social Monetization Engine
ESPN / The Walt Disney Company
The Challenge

Transform ESPN's massive social following into a scalable, nine-figure revenue stream without compromising editorial integrity or audience trust.

The Approach

Architected and led a branded content and social commerce program across TikTok, Instagram, YouTube, and Snapchat. Built the commercial framework, partner integration model, and internal production workflow from the ground up — aligning sales, content, legal, and distribution teams across a complex matrix organization.

Content Examples

Sponsored highlight franchises with native brand integration ("presented by" formats that felt editorial, not ad-adjacent). Platform-specific branded series for each social channel. Social commerce product integrations tied to live sports moments. Collab posts with brand partners driving dual-audience reach.

$100M+
Annual Revenue
#1
Largest in Media
4
Platforms Scaled
Creator Economy · Audience Growth
Creator Program Built From 0 to Scale
ESPN / FanDuel Sports Network
The Challenge

Reach Gen Z and millennial audiences who had migrated away from broadcast — using creator voices they already trusted on platforms where they spent their time.

The Approach

Built and managed a scaled creator and influencer program end-to-end — talent identification, contract structuring, content brief development, platform distribution, and performance measurement. Prioritized audience extension (reaching non-followers) as the core success metric over vanity engagement.

Scale & Growth — Illustrative of Program Benchmarks

Program grew from an initial cohort of 8–12 creators to a network of 50+ active creators across sports, lifestyle, and culture verticals. Combined creator reach expanded from ~2M to 18M+ total audience. Campaigns averaged 340% follower growth on brand accounts tied to creator activations. Content produced by creators outperformed brand-produced content by 4.2x in engagement rate. Average campaign drove 22% net-new audience — viewers with no prior brand affiliation.

50+
Creators at Scale
18M+
Combined Reach
4.2x
Engagement vs. Brand Content
Sponsored Content · Media Strategy
Platform-Native Sponsored Content Architecture
FanDuel Sports Network
The Challenge

Brands were buying broadcast sponsorships but social extensions were underperforming — broadcast graphics repurposed to social averaged only 5K impressions vs. 22K for social-native design.

The Approach

Developed a full sponsored digital content menu spanning pregame, postgame, evergreen, and branded content inventory — each format built specifically for social platform behavior. Created the internal "Design for Social" framework that standardized how sponsored content was produced, packaged, and published across X, Instagram, Facebook, TikTok, and YouTube.

Content Formats Developed
Story of the Game Premier Stat Fan Engagement Polls Postgame Sound Feature Interviews Celebratory Moments
4.4x
Impression Lift: Social vs. Broadcast Graphics
5
Platforms Covered
↑
Partner Retention & Renewals
Startup · Go-To-Market
Commercial Launch at a Venture-Backed Startup
Early-Stage Consumer Brand
The Challenge

A venture-backed startup needed brand strategy, commercial infrastructure, and marketing programs built from zero — with startup resources and enterprise ambitions.

The Approach

Established brand positioning, go-to-market frameworks, and operational processes from the ground up. Built the partnership and content strategy, stood up the marketing stack, and aligned the founding team around a commercially viable growth plan that could scale efficiently without significant additional headcount.

What Was Built
Brand Positioning & Messaging GTM Playbook Partnership Pipeline Content Strategy KPI Framework
0→1
Commercial Program Built
Lean
Resource-Efficient Build
VC
Venture-Backed Growth

* Creator program metrics are illustrative benchmarks based on industry standards and program scale. Specific figures available on request.

Industries & Clients

Built for brands at the
intersection of culture and commerce

I work with organizations where storytelling, partnership, and audience matter — from global enterprises to early-stage startups.

🏆
Sports & Entertainment
Leagues, teams, media companies, sports tech, and betting platforms looking for senior marketing leadership.
✨
Beauty & Wellness
Beauty brands, wellness startups, and beauty tech companies entering sports sponsorship or scaling their creator programs.
🛍️
CPG & Consumer Brands
Consumer packaged goods brands building culturally relevant campaigns across social, digital, and experiential channels.
💡
Tech & Startups
Early-stage founders and growth-stage companies that need senior GTM strategy and brand-building expertise without full-time overhead.
🏢
Agencies
Creative, media, and sports marketing agencies that need embedded senior talent for client campaigns or new business pitches.
🌱
Health & Lifestyle
Health, fitness, and lifestyle brands building authentic connections with millennial and Gen Z audiences through content and partnerships.
📱
Media & Streaming
Digital media companies, streaming platforms, and content studios monetizing audiences through brand partnerships and social commerce.
🚀
Founders & Operators
Entrepreneurs who need a strategic marketing partner from day one — someone who can build the foundation and deliver early commercial wins.
What People Say

Trusted by leaders across
sports, media, and consumer brands

★★★★★
"Roshni has a rare ability to see the commercial opportunity in a creative idea — and then build the infrastructure to actually deliver on it. She's the person you want when the stakes are high and the timeline is short."
Senior Executive
Global Sports Media Company
★★★★★
"Working with Roshni changed how we think about brand partnerships. She brought a level of strategic sophistication we hadn't seen before — and our results reflected it immediately."
VP of Marketing
Consumer Brand, CPG
★★★★★
"As a founder, finding someone who could both think at the strategic level AND roll up their sleeves and execute was nearly impossible — until Roshni. She built our commercial program from the ground up and it's still the foundation we operate from."
Co-Founder & CEO
Venture-Backed Startup

* Testimonials are illustrative representations of client outcomes. References available upon request.

Let's Work Together

Ready to grow
something great?

Whether you need strategic leadership, a thought partner, or hands-on campaign execution — I'd love to hear about your challenge.

Initial consultations are complimentary. Let's find out if we're the right fit.

📅   Schedule a Free Consultation
✉️
Email
cox.roshni@gmail.com
💼
LinkedIn
linkedin.com/in/roshnicox
⏱️
Response Time
Within 24 hours